Selling your home involves many steps, from consultation to pricing, marketing to escrow. Your Hamilton House Real Estate Consultant is equipped with an extensive knowledge of the area as well as unequaled skill in the arts of marketing and negotiation. Our agents have the ability to efficiently and accurately assess market values when working with sellers and can successfully navigate the demands of today’s marketplace.
Making your home attractive to potential buyers is instrumental in obtaining top dollar for your property. Staging and making minor repairs and/or improvements can set your home apart from others help buyers imagine themselves living in your home and fall in love with their property. 83% of buyers’ agents say staging made it easier for a buyer to visualize the property as their future home and 44% of buyers’ agents said staging increases a property’s value. 50% of sellers’ agents say staging decreases a property’s time on market.
Staging is more than just putting a new welcome mat in front of the door and getting new throw pillows – when done correctly it can help a home sell for more money in a shorter amount of time.
Your first home showing is online. Professional photos help you sell your home quickly and can help you get the best price. Our real estate photography partner knows how to capture your house in the best lighting and take the photo from just the right angle to show off its best features.
Over 98% of homebuyers ranked photography as the most important feature on a real estate website. The level and quality of your home’s photography is everything. It dictates the quality and impact of our brochures and ads, and sets your property apart from the other listings on the MLS – which are not only viewed by other agents, but are also seen by end consumers.
The MLS, then, is a helpful tool for both homebuyers and sellers: It allows sellers the widest exposure in advertising their home for sale while allowing buyers to search listings across many agencies or brokerages with ease.
Our team will work quickly to accurately enter your property listing in MLS ensuring quick exposure to all REALTORS, buyers and real estate search portals.
According to the National Association of REALTORS®, close to 90% of today’s homebuyers use the internet in their real estate search. It’s important to get your home listed in as many places as possible, ensuring that a wide range of buyers see it. Our expansive syndication network will broadcast your home to over 300 high-traffic websites (Zillow, Realtor.com, NYT, WSJ & more). Zillow is also great for increased visibility for buyers who do not have real estate agents to access MLS.
We also advertise your home on our own website and agents’ sites, which is ranked on search engines and listed in multiple other locations online. In addition, IDX syndication with the MLS enables your home to show up on every other brokerage’s website (who participates) in addition to ours. This helps bring even more exposure to your listing.
We market all of our properties on our social media channels – Facebook, Instagram, Linkedin, and Pinterest through regular posts and shares and a list of our homes for sale. We stay connected to where the buyers are. Our social media campaigns create and drive engagement with today’s home buyers. Let our connections and audience to work for you.
Printable materials are tangible proof of your home. Direct mailers are used much more infrequently now because agents are listing on the internet, so most don’t want to spend extra time and money. With a library of professionally-designed marketing collateral, you can trust your property will be seen in the best light possible. From postcards, to brochures and magazine ads – our marketing resources will make your home shine and set you apart from the competition.
Unlike many other real estate agents, we do open houses often. Getting agents and prospective buyers through the home is the best way for them to experience your home, and keeps your home at the top of their mind for when they are working with their clients.
Printable materials are tangible proof of your home. Direct mailers are used much more infrequently now because agents are listing on the internet, so most don’t want to spend extra time and money. Mailers sets your listing apart from the competition. Our postcards are superior in design and we target specific neighborhoods and areas.
We leverage our vast customer and agent database including personal connections to some of the world’s wealthiest people to actively seek out buyers — often times even bringing a property to the attention of past buyers who aren’t necessarily looking.
In today’s virtual world, browsing for homes online has become the new norm. We use walkthrough video tours to help homes stand out online and to attract the right homebuyers. Virtual home tours give buyers detailed information about the property to give a realistic layout of the space and offerings. Additionally, it allows buyers to preview multiple Jacksonville homes for sale in a short amount of time to decipher which homes they would like to go see in person.